What Is Encomienda System Essay Example

What Is Encomienda System Paper The encomienda framework was a trusteeship work framework utilized by the Spanish crown during the Spanish colonization of the Americas and the Philippines so as to merge their triumphs. Conquistadors were allowed trusteeship over the indigenous individuals they vanquished, in an extension of recognizable medieval primitive foundations, strikingly the tribute function, which had been set up in New Castile during the Reconquista. The encomiendo framework contrasted from the created type of feudalism in that it didn't involve any immediate land residency by the encomendero; Indian terrains were to stay in their ownership, a correct that was officially secured by the Crown of Castile in light of the fact that toward the start of the Conquest a large portion of the privileges of organization in the new grounds went to the Castilian Queen. These were laws that the Crown endeavored to force in the entirety of the Spanish settlements in the Americas and in the Philippines. The greatest size of an encomienda was 300 Indians, however it seldom came to approach to that number. The encomenderos had the approval to burden the individuals under their consideration and to call them for work, however they were not given juridical position. Consequently, the encomenderos were required to keep up request through a set up military and to give lessons in Catholicism. The little regard that the Europeans had for the Amerindians, notwithstanding, debased the framework rather rapidly. We will compose a custom exposition test on What Is Encomienda System explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on What Is Encomienda System explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on What Is Encomienda System explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer In this way, what should aid the proselytizing of the Natives and in the formation of a steady society turned into an obtrusive device of abuse. The Crown set up the encomienda framework in Hispaniola in May 1493. And keeping in mind that it held the privilege of repudiating an encomienda from the hands of an out of line encomendero, it once in a while did. In the ecclesiastical bull Inter caetera (1493, the Borgia Pope Alexander VI had allowed the western recently discovered terrains to the Castilian Crown, depending on the prerequisite that it proselytize these new grounds. By this he apportioned everything found by Columbus to the Crown of Castile, depending on the prerequisite that the rulers set about proliferating the Christian confidence there, and gave the grounds concerned†¦Because a definitive title of the Amerindians land lay with the Castilian Crown, the framework in the New World varied in that it didn't involve any immediate land residency by the encomendero. Amerindian lands were to stay in their ownership, a correct that was officially secured by the Crown of Castiles starting title. [5]. These were laws that the Crown endeavored to force in the entirety of the Spanish states in the Americas and in the Philippines.

What Did Charles George Gordon Do to Earn the View That He Was an Imperial Hero and Was It Justified?

What did Charles George Gordon do to acquire the view that he was an Imperial Hero and was it legitimized? While talking about saints the primary things that would ring a bell are sacrificial people, they would show an enormous measure of valiance notwithstanding certain destruction and have the boldness and assurance to beat overpowering chances. The word reference meanings of saints are â€Å"a fanciful or amazing figure regularly of celestial plunge blessed with extraordinary quality and ability† or â€Å"a man appreciated for his accomplishments and honorable qualities†.Charles George Gordon has stood out forever as an a magnificent legend, during this article I will determine what it was Charles Gordon did to win this title and whether it was defended. Gordon was the child of a Royal Artillery official and conceived in 1833. He was a piece of an enormous family with five sisters and five siblings. It would be from one his sisters that Gordon would motivation for hi s solid strict perspectives as his life went on. Gordon followed in his father’s strides and enrolled in the military, he joined the Royal Engineers as an officer.Gordon flourished in the Engineers with the idea of the work flawlessly fit to his character; they were posted everywhere throughout the world structure spans, attack work and structures everywhere throughout the world. One of his first postings was to Pembroke Dock in Wale, here Gordon changed over to Christianity. Despite the fact that this wasn’t the start of the Gospel spreading Gordon we know today, he was as yet unconcerned with respect to his religion he was not effectively spreading the Christian word.By the hour of his passing, Gordon was a sincere Christian, he didn't fear demise for he really felt that passing would lead him to a superior spot. By 1854 Gordon had become a strict man, a ton of the can be credited to his more established sister Augusta. He kept in touch with her frequently nearly exp ressing gratitude toward her for her profound direction while additionally keeping her refreshed with his strict excursion â€Å"You realize I was rarely affirmed. At the point when I was a cadet, I thought it was a futile sin as I didn't expect to change (not that it was in my capacity to be changed over when I chose).I in any case, took my first holy observance on Easter day, and have communed from that point onward. †(Churchill, 2009, p95) I feel that his adjustment in strict perspectives at last would have a gigantic effect by they way we was recollected and thought of. Religion was an enormous piece of the Empire, despite the fact that the primary energizers for realm were to grow grounds and catch regular assets, there was an angle that by colonizing lands it would likewise spread the message of God. Cultivate and instruct the savages of outside grounds. At the tallness of the majestic age church individuals jumped at the chance to contend that religion and the British realm were indivisible that the noticeable, business and political domain was woven into the texture of another, imperceptible nation a profound empire’ (Carey, 2008, p1). Charles Gordon was given a wide range of political jobs inside the British Empire while serving in the military, anyway the Sudan he is famous for. In 1874 was delegated the full Governor of the Sudan. In run of the mill Gordon style he propelled himself into his new job, giving specific consideration to the controling and halting of the slave trade.This was the kind of incomprehensible errand that Gordon savored. Gordon scorned the slave exchange, and he expounded regularly on it, voicing his appall every now and again in his letters. â€Å"I am a dolt, I dare say, yet I can't see the sufferings of these people groups without tears in my eyes†¦. †. (2010, Moore-Hall) Alice Moore-Hall composes that in spite of his legend mark, Gordon didn’t effectively complete his targets. Gordon basical ly brought the region heavily influenced by Egypt, anyway Moore-Hall clarifies this was just actually the situation when Gordon or his delegates were available in the region.He was incredibly effective at lessening the slave exchange inside the Sudan, a to some degree troublesome assignment considering the influence that it had on the economy of the territory. He didn't anyway totally stop it, something that Moore-Hall ascribes to local people inside Gordon’s endeavor because of the support of people groups under his order participating in the undertakings they were in actuality accused of halting. The monetary intrigue, political strength and social relations brought into question by the slave exchange made it a training that even any semblance of Gordon would neglect to eradicate.So the inquiry remains, was it his endeavors in Sudan that brought him brave status inside the domain, it wasn’t a completed activity, there was no genuine magnificence or extraordinary Brit ish accomplishment inside Gordon’s activities on his first excursion to the Sudan, he wasn’t in any event, working for the British military at that point. Gordon left the Sudan in 1879 with the aim of turning into the Private Secretary to the Viceroy of India in addition to other things, for example, visiting Palestine, South Africa and Ireland. None of the positions he embraced following the Sudan were of any incredible significance featuring the absence of trust in him from the British War Office.When taking a gander at the jobs which Gordon attempted, it is sensible to address why it was actually that he was the man sent to the Sudan when inconvenience was emerging? The British Government, drove by Gladstone had violently assaulted Disraeli and the past government’s international strategies, yet by 1882 an intrusion of Egypt was authorized so as to secure the Suez Canal. This prompted further contribution with the Sudan because of its ties with Egypt. A self declared pioneer of Muslims, purpose on blessed war and purifying the Muslim religion had prevailing with regards to joining the different groupings inside the Sudan.The British government more than likely would have been content with relinquishing the Sudan, maybe even Egypt. It is accepted by Historians, for example, Michael Asher that Gladstone felt slanted to intercede in the Sudan because of his convictions that the Sudanese were attempting to be free. Before the finish of 1883, Army Officers, pastors, Egyptian Experts and even Queen Victoria herself were campaigning for Government mediation, all the more critically, for Gordon. Gladstone supposedly had an extraordinary aversion for Gordon, he felt that he was both rash and irresponsible.The media and open anyway didn't feel a similar way. W T Stead of the Pall Mall Gazzette composed â€Å"We can't send a regiment to Khartoum, yet we can send a man who on comparative conditions than a whole armed force. Why not send Chinese Go rdon with full powers to Khartoum, to expect supreme control for the domain, to treat with the Mahdi, to ease the battalions , and do what he can to spare what can be spared from the disaster area of the Sudan? † (Asher (2003) p4). This demeanor was excitedly sponsored up Stead with their support of Gordon.This wave of help drove the legislature into acting rapidly. This open help discloses to us that Gordon was held in high respect before his second visit to the Sudan. He had demonstrated to the realm his abilities, he held religion in amazingly high respect and past structure reveals to us he accomplished outcomes. He increased a worldwide notoriety as a successful leader of military not as gifted as the British. Especially in China, he was compensated by both the Chinese and the British for his endeavors in subduing a rebellion.Surely he was the ideal man for the activity. By the December of 1883, the British had requested the Egyptians to arrange their soldiers to withdraw and desert the Sudan alongside regular people and families. Gordon was sent with the expectation of helping the designs for clearing. Gordon showed up in February the next year and quickly started to empty the ladies, youngsters debilitated and injured back to Egypt. It didn’t take long for Mahdi’s powers shut in the Sudanese capital after shocking thrashings of the Egyptian forces.By April the British Forces had all pulled back from Garrisons in the Sudan successfully leaving Gordon and his men surrendered. Gordon was not sent to the Sudan to battle the Ma’hdi, a long way from it and when the news had voyage that Gordon was in Sudan, he got little compassion from the British Government. Gladstone didn't act quickly in sending a salvage party. It is accepted by history specialists, for example, Dennis Judd, that the deferral in this alleviation party was down to the Governments absence of enthusiasm for going through cash abroad and inconvenience that Gordon ha d not done what he was asked.The government hauled and general society mobilized. General Opinion at long last was unreasonably solid for the legislature and at long last a request was given to ease Gordon in Khartoum, lamentably for Gordon, and the administration, it was past the point of no return. In the early long periods of January 26th 1885 Gordon was killed by Ma’hdi powers. There were different records of his passing, fluctuating in subtleties. Anyway the one that caught the Victorian people groups minds. Gordon flawlessly dressed battling to the end.When tending to what it was that made Gordon the majestic saint he was is an intriguing one, he was not your cliché Imperial legend. What he did was courageously shield Khartoum, spare a large number of ladies and youngsters with his departure. For this it is reasonable that he is acclaimed a saint. Be that as it may, with respect to a legend of domain, it is more diligently to legitimize. He energized contrary to fronti er rule, he didn’t comply with his requests concerning the departure of Sudan and he seriously sabotaged the British legislature of the time. However he caught the hearts of a country and maybe above all, a sovereign. Dear Miss Gordon †How will I keep in touch with you, or in what capacity will I endeavor to communicate what I feel! To think about your dear, respectable, courageous Brother who served his Country and his Queen so really, so heroically† (Churchill, S (2009) p112). this concentrate from a letter to Gordon’s sister catches the genuine contemplations of a sovereign, however maybe a country. Sculptures were raised and schools were named toward the back

What You Dont Know About Essay Samples Anti Drug Ads

<h1> What You Don't Know About Essay Samples Anti Drug Ads </h1> <p>Animation is a significant uncommon media structure. Online networking promoting should be a result, not a thing. </p> <p>Some thoroughly free locales won't license you to set your own promotions, however there are various spots which sell minimal effort sites. Fringe online life give strategies to fortify advertising activities. At the point when you start a promoting effort, you will see that superfluous costs can promptly gain out of power. Getting web based life publicizing right will mean definitely smoothing out what's generally a crusade based strategy. </p> <p>Unfortunately, there are regardless a few misfortunes to the current crusade. Along these lines, it's imperative to avoid the following regular announcement promoting botches. The incredible, old promotions which were brilliant illustrations of charming trustworthiness seem to have been disregarded. You may get tired of seeing the specific old advertisements anyway your new and present possibilities won't. </p> <p>Humorous notice is only one of the perfect way to deal with snatch more shopper's advantage. Interesting advertisements are amazing since they have extraordinary capacity to transform into viral. Diverting promotions stay one of only a handful scarcely any successful strategies to connect with a crowd of people in a truly immersed publicizing industry. Making fabulous and funny promotions is quite often a dangerous business for publicizing organizations. </p> <h2>Essay Samples Anti Drug Ads Secrets </h2> <p>While the absolutely free articles may give you motivation for composing, they can't be utilized 'as is' on the grounds that they won't fulfill your task's necessities. Periodically there's nothing more needed than a little experimentation to find the procedures or strategies which will clearly carry out the responsibility for you. Illuminating completely all alone and furthermore endeavoring various procedures will without a doubt help you to dist inguish the absolute best degree of succeeding. An awesome program will flexibly you free direction in building up your site, complimentary site development gadgets and furthermore complimentary facilitating. </p> <p>Let's state that I've a smart thought I figure YOU could use. Mary and Rhoda turned out to be exceptionally incredible companions, however they were contrary energies from multiple points of view. </p> <p>You don't have to go through a decent arrangement of cash to get a handle on it. The sum shifts subject to the test. In the event that you are slanted to go through ALL of the cash that you make utilizing the following strategies, it's conceivable to recover your underlying time misfortune and never need to forfeit again. Put in the chance to truly absorb all of the guidance and you likewise verify you produce pay from it. </p> <p>Otherwise, no one tailed you. The fresh out of the plastic new wrinkle on the idea is utilizing javascript to make a floating overlay just as a website page when it first parts. Everybody can consider a thought and there is definitely no reason for endeavoring to exhibit that you thought of it first since you can't trademark a thought. Once more, you won't make a ton of cash, however it's something that you can do so as to make a limited quantity of cash at whatever point you're not doing whatever else. </p> <h2> The Do's and Don'ts of Essay Samples Anti Drug Ads</h2> <p>As a model, against sedate promotions have delivered amazing explanations about the risks connected with tranquilize use. Your substance should gracefully some kind of significant worth to your crowd. You may likewise have seen another enormous no-no in one of the advertisements inside this model incorrect spelling words. On the other side, exactly the same old advertisements barely c ome into notice of people. </p> <p>Scientist and human services experts believe that addictive substances make reliance in the client by adjusting the cerebrums reward capacities, found in the mesolimbic dopamine framework. A. Medications like cocaine and heroin can someone who is addicted their clients after several utilizations, and in uncommon cases the absolute initially hit. </p> <p>You may likewise manufacture your own site and assemble an after from person to person communication, loved ones or from your past clients. The correspondence channels to arrive at NDC's intended interest group is a noteworthy segment to get their message over. Keep your level of dependability along with your customers solid, to keep up the respectability of somebody's organization. Specifically, your folks are probably going to intrude on the full show with questions and endeavor to distinguish where they perceive the entertainers from as opposed to watching the program. </p>

New Article Reveals the Low Down on Research Paper Topics about Robots and Why You Must Take Action Today

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The Scholarship Application Essay Chronicles

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Using VKontakte for Business Purposes

Using VKontakte for Business Purposes HISTORY OF VKontakteVK was founded by Pavel Durov in September 2006. Durov, then a recent graduate of St. Petersburg State University, followed a similar launch strategy to Facebook, opening it to college students by invitation only. Once it was open to the public, its growth exploded. As of April 2014, the site counted a quarter of a billion active users, predominantly in Russian-speaking countries. An IPO was planned in 2012; however Durov scrapped that idea after Facebook’s well-publicized IPO issues.Though a relatively young social network, VKontakte has seen its fair share of controversy. In 2011, Durov was pressured by the Federal Security Service to turn over the names of VK users involved in anti-Kremlin protests. The following April, he was accused of hitting a police officer with a car, and after VK’s offices were searched by the authorities, Durov fled the country. The day after the search, United Capital Partners (UCP), a firm with Kremlin ties bought 48% of the firm from two of VK’s founding partners. In May of 2013, VK was added to a blacklist of websites that contained child pornography, which some anti-Kremlin activists called a political move. And later in the year, the firm offered a job to Edward Snowden, the ex-NSA contractor who leaked classified U.S. documents in June of 2013. In April 2014, VK  was taken over by Alisher Usmanov, head of Mail.ru, and Igor Sechin, CEO of UCP. Durov claimed that this was part of Russia’s ongoing efforts to control media in the country, as both men are tied to the Kremlin. Durov, while resisting pressure to provide VK user data on those involved in anti-government protests, gradually sold his shares in the company. His sale, combined with the sale of shares to UCP, afforded Usmanov and Sechin control of VK.In September 2014, VK came under fire for posting content supportive of the Islamic State of Iraq and Syria (ISIS), though it quickly pulled said content down after media reports.PURPOSE OF VKontakt eVK was created to be a social networking site for, and of interest to, Russian and Eastern European speakers. It is meant for users to communicate with each other, share digital content, and play games, and intended for businesses and brands to use as a means of promotion and marketing.VK is known for rapidly adopting Facebook functions, integrating them into its own site, and tailoring them to its unique market (earning it its moniker of “the Russian Facebook”). In fact, its structure and design are extremely similar â€" down to the Pages and Groups. With this strategic orientation, VK has managed to maintain a dominant position in the Russian social media market, despite rivals such as Odnoklassnikis (meaning Classmates), and Moy Mir, both owned by Mail.ru, as well as the Russian version of Facebook.BENEFITS OF VKontakteVK, offered officially in English, Russian, and Ukrainian (but available in many others), provides a number of benefits to its users, as well as to brands. VK ’s features include private messaging, news feeds, Groups, Public Pages, browser-based games, and privacy settings, as well as the ability to communicate, like and share content. Featuring a notably more robust search function than Facebook, it also allows you to add audio files and listen to music for free as well as to watch full-length movies, free of charge (though both are, for the most part, pirated). In August of 2014, VK announced the launch of three mobile apps for downloading music, sharing photos, and sending messages, respectively.These features are one reason that VK is extremely popular in Russia, Ukraine, Kazakhstan, Moldava, and Belarus, as well as Israel and the U.S. As of  February 2014, Russia, Ukraine and Belarus had a total of 60 million user accounts. By contrast, Facebook’s total number of users in these three countries was 12.4 million. As of August 2014, VK averaged 34 million users per day compared to Facebook’s 6.5 million. Even with a Facebook-Yand ex partnership in early 2014, VK remains the market leader in Russia and much of Eastern Europe. Many Russians view their choice of VK over Facebook as a matter of national pride. Further, some foreign social networks have clashed with the Russian government over issues of censorship. Facebook and Twitter, in particular, have come under fire by the Russian government for refusing to block content the Russian government requests they block, as the social media firm’s deem this content free speech.The market VK covers uses the Internet on average 4.8 hours a day, and in the case of Russia, spends 40% of its time online on social media websites. Partially because of this, VK brand pages have twice the engagement of Facebook’s Company pages. Further, VK collects considerable demographic information on VK users from jobs to political preferences. These factors make VK a very effective marketing tool for brands and firms.SETTING UP A VKontakte ACCOUNTTo utilize VK for business, you†™ll want to set up a company and/or brand Page and a Group page. The first step is to sign up for an account. You can do so by visiting www.vk.com, and entering your name, email address and gender, and clicking Sign Up. Once you’ve done that, and entered your country, you’ll be prompted to validate your account. Enter your mobile phone number and VK will send a code to it. Enter the code and create a password, and you’ll be ready to start using your VK account. Alternatively, you can sign up by allowing VK to access your Facebook account.You’ll be prompted to enter in personal information about yourself, much concerning your college years. You can skip this step, especially if you are setting up a personal account, specifically to take advantage of VK’s branded pages and communities. From  your personal page, click My Communities, to the right on your profile page. Click Create community, and select Public Page to create a page. Enter the firm name, select Company, organiz ation, or website, indicate that you are an official representative and accept the Terms of Service and then click Create page. the following page will allow you to customize the appearance of the page. Fill out these fields thoroughly, as they are the extent of the customization you are allowed on VK. from public pages, you can place targeted ads, add news updates and view statistics about page visitors.To create a Group, which is helpful for engagement and lead generation, click My Communities, to the right on your profile page. Click Create community, and select Group. There is slightly less customization for Groups than public pages. However, our can also create targeted ads, advertising the group and obtain detailed statistics on Group visitors.USING VKontakte FOR BUSINESSVK’s features provide the enterprising marketing department a solid platform to increase its sales through targeted marketing, content marketing, and advertising.Targeted marketingBy integrating VK into your social media mix, you can easily tap into a highly connected geo-demographic group. While by taking advantage of Pages and Groups, you will be able to inform and engage (respectively) VK users. Pages are ideal for communicating news and information about your brand. Product launches and demonstrations, firm-hosted events, and the like, are all ideally shared here. Beyond a company and/or brand page, Groups can help deepen engagement. These should be geared towards connecting customers around a common brand-related interest. For example, a manufacturer of children’s educational toys might create a Group about parenting that would encourage parents to share with each other how they supplement their children’s schooling. This Group could help the firm increase their brand and product awareness, gain product insights, and deepen brand loyalty, in addition to increasing sales.You can also create lists of target users through VK’s search function which contains filters related to a ll of the (considerable) demographic information it collects.Extending reach and visibility through content marketingPage and Group updates are critical to increasing your presence on VK and the adoption of your brand by VK users. But text and photo updates, just scratch the surface. As VK has a large database of pirated video, VK is ideal for video updates. VK is also heavily used for games. Investing in a unique and branded game can drive traffic to your Page and Group, as well as to your website, and lead to sales.Keep in mind that many of VK’s users use the site for entertainment. Text, photo and video updates should be created with this in mind.Extending reach and visibility through advertisingVK has a robust advertising platform available to brands, offering targeted premium banner and video ads on either a cost per click or cost per impression model, with pricing determined by auction (and taking demographic information into consideration). Paid posts are also available in Communities. Posts can be either new or recreations of existing posts. In August of 2014, VK made Offers available on the site: these consist of tasks users must complete for virtual currency. Advertisers can also target these users by selecting what tasks VK users must complete, drive them to a specific webpage and/or convert them, and branding the Offer itself.VK also launched an ad retargeting network, similar to Facebook Exchange, which allows users to track VK user activity on their websites and customize the ads they see.Generating sales leadsSales leads can come from Page visitors, Group members, ad viewers, game players, or some combination of all four. Offers are a great tool in direct marketing campaigns as it drives users to complete a task. Brand and/or industry-related Groups are another way to generate sales leads: you can reach out to members outside of your customer base who have joined because of their interest in your industry, and sell them your product. Contests can attract VK users outside of your target demographic, eliciting interest from users from across the site to your brand.VKontakte KEY TERMS  Groups â€" a feature in VK that provides a forum for users to join, share and interact with each other around a common interest.Pages â€" a webpage associated with a brand, company, organization or group.Communities â€" on VK, both Groups and Pages comprise Communities.BEST PRACTICES FOR USING VKontakteIt is critical, particularly, if you are new to VK, to understand how to use it effectively to reach your target market. While it is extremely similar to Facebook in many regards, it is not Facebook, and its market’s geo-demographics are unique. To use VK effectively:Upload content: There is not much you can customize on a Brand page, so post updates, audio/video/photo content frequently, and engage visitors to your brand. Vary the types of updates you offer between text, photo, and video. And create content with some entertainment value, giv en the conventional usage of the site.Create a Group for your business: as VK provides metrics for users who join your Group. You can use these metrics, along with demographic data to refine your profile of your target market(s). More importantly, Groups garner deeper engagement and offer opportunities for you to connect directly with this market. Keep people talking through moderating and updating the Group consistently.Create a game relevant to your brand or a branded app with game-like functionality, to tap into a healthy market of VK users.Ensure your advertisements are prominent as VK, with its surfeit of piracy, is also awash in spam.Create contests on VK communities to generate excitement, engagement, and sales leads. By directing users to create content, you can also obtain branded photos and testimonials with relatively little effort and expense.CASE STUDY   Facebook may be the biggest brand in the social media space, but it is not the end-all and be-all of social media tools, especially outside of the United States. If youre looking to engage consumers in Eastern Europe and Russia, your ideal social media tool is, instead, VKontakte (often abbreviated as either VK or Vk).The premier social networking site in the region, VK, (literally translated as “in contact”, also meaning “in touch”), is often called the Russian Facebook, and compared to Mark Zuckerberg’s firm. Though VK is the smaller in absolute numbers of users, revenue, and several other measures, it is the go-to network in brand engagement for businesses looking to sell products and services in this region. © Wikimedia commons | vkontakte.ruIn this article, we will explore: 1) the history of VK, 2) the purpose of VK, 3) the benefits of using VK, 4) setting up a VK account, 5) using VK for business, 6) VKs key terms, 7) best practices for using VK, and 8) a case study o f Adidas’ business usage of VK.HISTORY OF VKontakteVK was founded by Pavel Durov in September 2006. Durov, then a recent graduate of St. Petersburg State University, followed a similar launch strategy to Facebook, opening it to college students by invitation only. Once it was open to the public, its growth exploded. As of April 2014, the site counted a quarter of a billion active users, predominantly in Russian-speaking countries. An IPO was planned in 2012; however Durov scrapped that idea after Facebook’s well-publicized IPO issues.Though a relatively young social network, VKontakte has seen its fair share of controversy. In 2011, Durov was pressured by the Federal Security Service to turn over the names of VK users involved in anti-Kremlin protests. The following April, he was accused of hitting a police officer with a car, and after VK’s offices were searched by the authorities, Durov fled the country. The day after the search, United Capital Partners (UCP), a firm with Kr emlin ties bought 48% of the firm from two of VK’s founding partners. In May of 2013, VK was added to a blacklist of websites that contained child pornography, which some anti-Kremlin activists called a political move. And later in the year, the firm offered a job to Edward Snowden, the ex-NSA contractor who leaked classified U.S. documents in June of 2013. In April 2014, VK  was taken over by Alisher Usmanov, head of Mail.ru, and Igor Sechin, CEO of UCP. Durov claimed that this was part of Russia’s ongoing efforts to control media in the country, as both men are tied to the Kremlin. Durov, while resisting pressure to provide VK user data on those involved in anti-government protests, gradually sold his shares in the company. His sale, combined with the sale of shares to UCP, afforded Usmanov and Sechin control of VK.In September 2014, VK came under fire for posting content supportive of the Islamic State of Iraq and Syria (ISIS), though it quickly pulled said content down after media reports.PURPOSE OF VKontakteVK was created to be a social networking site for, and of interest to, Russian and Eastern European speakers. It is meant for users to communicate with each other, share digital content, and play games, and intended for businesses and brands to use as a means of promotion and marketing.VK is known for rapidly adopting Facebook functions, integrating them into its own site, and tailoring them to its unique market (earning it its moniker of “the Russian Facebook”). In fact, its structure and design are extremely similar â€" down to the Pages and Groups. With this strategic orientation, VK has managed to maintain a dominant position in the Russian social media market, despite rivals such as Odnoklassnikis (meaning Classmates), and Moy Mir, both owned by Mail.ru, as well as the Russian version of Facebook.BENEFITS OF VKontakteVK, offered officially in English, Russian, and Ukrainian (but available in many others), provides a number of benefits to i ts users, as well as to brands. VK’s features include private messaging, news feeds, Groups, Public Pages, browser-based games, and privacy settings, as well as the ability to communicate, like and share content. Featuring a notably more robust search function than Facebook, it also allows you to add audio files and listen to music for free as well as to watch full-length movies, free of charge (though both are, for the most part, pirated). In August of 2014, VK announced the launch of three mobile apps for downloading music, sharing photos, and sending messages, respectively.These features are one reason that VK is extremely popular in Russia, Ukraine, Kazakhstan, Moldava, and Belarus, as well as Israel and the U.S. As of  February 2014, Russia, Ukraine and Belarus had a total of 60 million user accounts. By contrast, Facebook’s total number of users in these three countries was 12.4 million. As of August 2014, VK averaged 34 million users per day compared to Facebook’s 6.5 million. Even with a Facebook-Yandex partnership in early 2014, VK remains the market leader in Russia and much of Eastern Europe. Many Russians view their choice of VK over Facebook as a matter of national pride. Further, some foreign social networks have clashed with the Russian government over issues of censorship. Facebook and Twitter, in particular, have come under fire by the Russian government for refusing to block content the Russian government requests they block, as the social media firm’s deem this content free speech.The market VK covers uses the Internet on average 4.8 hours a day, and in the case of Russia, spends 40% of its time online on social media websites. Partially because of this, VK brand pages have twice the engagement of Facebook’s Company pages. Further, VK collects considerable demographic information on VK users from jobs to political preferences. These factors make VK a very effective marketing tool for brands and firms.SETTING UP A VKontakte ACCOUN TTo utilize VK for business, you’ll want to set up a company and/or brand Page and a Group page. The first step is to sign up for an account. You can do so by visiting www.vk.com, and entering your name, email address and gender, and clicking Sign Up. Once you’ve done that, and entered your country, you’ll be prompted to validate your account. Enter your mobile phone number and VK will send a code to it. Enter the code and create a password, and you’ll be ready to start using your VK account. Alternatively, you can sign up by allowing VK to access your Facebook account.You’ll be prompted to enter in personal information about yourself, much concerning your college years. You can skip this step, especially if you are setting up a personal account, specifically to take advantage of VK’s branded pages and communities. From  your personal page, click My Communities, to the right on your profile page. Click Create community, and select Public Page to create a page. Enter the firm name, select Company, organization, or website, indicate that you are an official representative and accept the Terms of Service and then click Create page. the following page will allow you to customize the appearance of the page. Fill out these fields thoroughly, as they are the extent of the customization you are allowed on VK. from public pages, you can place targeted ads, add news updates and view statistics about page visitors.To create a Group, which is helpful for engagement and lead generation, click My Communities, to the right on your profile page. Click Create community, and select Group. There is slightly less customization for Groups than public pages. However, our can also create targeted ads, advertising the group and obtain detailed statistics on Group visitors.USING VKontakte FOR BUSINESSVK’s features provide the enterprising marketing department a solid platform to increase its sales through targeted marketing, content marketing, and advertising.Targeted ma rketingBy integrating VK into your social media mix, you can easily tap into a highly connected geo-demographic group. While by taking advantage of Pages and Groups, you will be able to inform and engage (respectively) VK users. Pages are ideal for communicating news and information about your brand. Product launches and demonstrations, firm-hosted events, and the like, are all ideally shared here. Beyond a company and/or brand page, Groups can help deepen engagement. These should be geared towards connecting customers around a common brand-related interest. For example, a manufacturer of children’s educational toys might create a Group about parenting that would encourage parents to share with each other how they supplement their children’s schooling. This Group could help the firm increase their brand and product awareness, gain product insights, and deepen brand loyalty, in addition to increasing sales.You can also create lists of target users through VK’s search function w hich contains filters related to all of the (considerable) demographic information it collects.Extending reach and visibility through content marketingPage and Group updates are critical to increasing your presence on VK and the adoption of your brand by VK users. But text and photo updates, just scratch the surface. As VK has a large database of pirated video, VK is ideal for video updates. VK is also heavily used for games. Investing in a unique and branded game can drive traffic to your Page and Group, as well as to your website, and lead to sales.Keep in mind that many of VK’s users use the site for entertainment. Text, photo and video updates should be created with this in mind.Extending reach and visibility through advertisingVK has a robust advertising platform available to brands, offering targeted premium banner and video ads on either a cost per click or cost per impression model, with pricing determined by auction (and taking demographic information into consideration). Paid posts are also available in Communities. Posts can be either new or recreations of existing posts. In August of 2014, VK made Offers available on the site: these consist of tasks users must complete for virtual currency. Advertisers can also target these users by selecting what tasks VK users must complete, drive them to a specific webpage and/or convert them, and branding the Offer itself.VK also launched an ad retargeting network, similar to Facebook Exchange, which allows users to track VK user activity on their websites and customize the ads they see.Generating sales leadsSales leads can come from Page visitors, Group members, ad viewers, game players, or some combination of all four. Offers are a great tool in direct marketing campaigns as it drives users to complete a task. Brand and/or industry-related Groups are another way to generate sales leads: you can reach out to members outside of your customer base who have joined because of their interest in your industry, and sell them your product. Contests can attract VK users outside of your target demographic, eliciting interest from users from across the site to your brand.VKontakte KEY TERMS  Groups â€" a feature in VK that provides a forum for users to join, share and interact with each other around a common interest.Pages â€" a webpage associated with a brand, company, organization or group.Communities â€" on VK, both Groups and Pages comprise Communities.BEST PRACTICES FOR USING VKontakteIt is critical, particularly, if you are new to VK, to understand how to use it effectively to reach your target market. While it is extremely similar to Facebook in many regards, it is not Facebook, and its market’s geo-demographics are unique. To use VK effectively:Upload content: There is not much you can customize on a Brand page, so post updates, audio/video/photo content frequently, and engage visitors to your brand. Vary the types of updates you offer between text, photo, and video. And create content with some entertainment value, given the conventional usage of the site.Create a Group for your business: as VK provides metrics for users who join your Group. You can use these metrics, along with demographic data to refine your profile of your target market(s). More importantly, Groups garner deeper engagement and offer opportunities for you to connect directly with this market. Keep people talking through moderating and updating the Group consistently.Create a game relevant to your brand or a branded app with game-like functionality, to tap into a healthy market of VK users.Ensure your advertisements are prominent as VK, with its surfeit of piracy, is also awash in spam.Create contests on VK communities to generate excitement, engagement, and sales leads. By directing users to create content, you can also obtain branded photos and testimonials with relatively little effort and expense.CASE STUDY  A number of firms have developed a strong presence on VKontakte, including Coca-Cola and Samsung, as well as the German multinational firm Adidas. Using NLO Marketing as their digital agency, Adidas worked to reach the Russian audience online beginning in January of 2010, by building a scalable presence on VK. NLO Marketing built, among many others, the Adidas Sport Community on VK, which wound up becoming the single largest VK Adidas-branded community. To populate it, and other Adidas Groups on VK, the agency created a number of contests; a quick-update system to serve users with new ads; branded apps allowing users to create avatars from sports photos, to find tourist routes, to test their impact force, and to check in at hosted events, among other functions. The agency also provided VK users considerable Adidas-related content through uploading catalogues, creating product pages, and posting store information online; and allowed VK users the opportunity to create and upload content. A notable content addition was a reality show, featuring Adidas and VK users tra ining to run an 8km race; this was of course featured on Adidas Sport. Through 15 different VK-based marketing campaigns in its first two years, Vkontakte was able to reach 12 million users and engage over 700,000 VK users.By February 2014, Adidas Sport had grown to include 385,000 members, communicating in 111 discussions. A second community, Adidas Originals, also launched in 2010, grew in two years to include over 160,000 members; by February 201, it had grown to 189,000 followers. A third, Neo Adidas Label, had 76,050 fans as of February 2014 and a fourth, aimed at women, Adidas Women, had 8,070 as of that date. Other smaller communities totaled another 53,000 members.

Get the Scoop on All American Boys Essay Topics Before Youre Too Late

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